In designing any sort of work, it’s so easy to get bogged down in the details of the design and completely lose site of the audience you’re designing for.
Let’s face it. Very few of us design for a vacuum. We all assume that somewhere down the line, somebody is eventually going to see our work. I don’t know about anyone else, but this understanding is actually what plays into my finally trying to develop versioning practices. I want to be able to hand someone the answer when they ask me how I arrived at a creation.
With this idea of the audience in mind, it figures that we should keep our design friendly for that audience, and that means keeping things as simple as is realistically possible. It means weaving a story into the design that can capture people’s attention and hold it until you are ready for them to walk away. Ultimately, if you think about it, that is what we are trying to accomplish. To keep someone engaged until we have communicated our purpose, our story, our theme, our view.